Developed by the Quebec Weight Coalition (Coalition Poids), an initiative of the Association pour la santé publique du Québec, the I'm Thirsty for Health! Campaign aims to promote healthy hydration by encouraging, normalizing and valuing consumption of water. The campaign proposes simple actions to improve our living environments, in order to encourage the adoption of healthy hydration habits that will contribute to sustainable health for all.
« Let's build environments where water is the most visible and attractive beverage! »
Tchin-tchin Challenge in my camp
Almost 20,000 kids and 325 camps participated!
From July 5th to 9th, young campers were invited to take up the Tchin-tchin Challenge in my camp. Initiated jointly with Power Up Foundation, this challenge promotes healthy hydration among young people. By raising their water bottles high, making flavoured water, playing active games on the theme of water, a host of activities were carried out in the camps to celebrate water, while respecting health regulations.