Developed by the Quebec Weight Coalition (Coalition Poids), an initiative of the Association pour la santé publique du Québec, the I'm Thirsty for Health! Campaign aims to promote healthy hydration by encouraging, normalizing and valuing consumption of water. The campaign proposes simple actions to improve our living environments, in order to encourage the adoption of healthy hydration habits that will contribute to sustainable health for all.

« Let's build environments where water is the most visible and attractive beverage! »